I’m pretty sure I could write a ballad about the love-hate relationship I have with marketing campaigns. When I worked for other companies and my sole job was marketing, I didn’t break a sweat. I didn’t have to worry about the accounting department. I didn’t have to make sure HR issues where being addressed appropriately. Ah the days of the cubicle and one track work…
Being an entrepreneur means you wear a lot of hats, but I’m not telling you anything you don’t already know yourself.
You may have noticed that we’ve been focused on our upcoming video-summit, Visibility Credibility Profit Boost. Truth is, I was finding it challenging (putting it lightly) to organize such an event and run all other aspects of the company simultaneously. So here’s something I found that helped me organize my time and meet my deadlines without resembling a frantic headless chicken.
Taking project management to the next level, not only did I separate and assign the VCP Boost tasks to my support team with specific dates, but I integrated that specific task calendar into our regular business task calendar.
When I did this, I had a much better understanding of how much work total needed to be done in one day. Any days that had more than 3 tasks per person were re-evaluated and schedules where moved to even out the work load.
The result: deadline goals where easier to attain and we weren’t missing falling behind in day to day tasks.
It’s easy to get excited or distracted by one aspect of your work, especially if it’s the part you’re really passionate about. (If you’re anything like me, that probably isn’t the Quick-books part.) But you’re an entrepreneur now and responsible for your business as a whole, so be sure to have a solid support team and a solid plan that will hold your business together without you having to personally “have your hand in all the pots.”
Trust me, you’ll like the results. 🙂