Break the “mad dash-to-meet-your-deadline” cycle

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I think we’ve all had our moments starring at a blinking cursor. They aren’t pretty. Inspiration rarely comes on-demand; the key to a successful newsletter or blog writing session is to prepare. Environment Does your work space inspire you or does it distract? A change of scenery might be just what you need. Try working… Read more »

If You Could Ask Anything…

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Well not that broad, but if you could ask us any one question about your website or how to use the internet to promote your business, what would it be? What to write on your website? How to make a good “opt-in”? How to use video? As we mentioned previously, we are putting the finishing… Read more »

Can You Get Excited About This?

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So while there’s no excuse for AWOL, we do have some changes to announce. On a personal note, Craftwerks New Media Inc is now a married team! Thank you to everyone who took a moment to send us a congratulatory note, we appreciate you. On to business, we are excited to tell you that we… Read more »

Irene Teaches Business Basics

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Be Prepared This past weekend Hurricane Irene disturbed our house and our business. Personally, we were more prepared for our business then we were for our house. Our basement flooded and every flashlight had dead batteries. Business prep, however, we were fully armed. Entrepreneurship is not a 9 to 5. Anticipating power outages and not… Read more »

If Your Website Could Talk, What Would It Tell You?

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The good thing is that while your website can’t talk to you, it can talk with Google Analytics. And it has a lot to say. Google Analytics is a free service provided by Google to track important information about your website. If you check your website analytics regularly, you can identify changes you might need… Read more »

Keep It Simple Sweetie: Back to Basics

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I got an email from my dad the other day saying how impressed he was with my website except that there was no contact us page and the link on the services page didn’t work, “which could be kinda annoying.” That’s right, my dad picked up not only an error, but also called me out… Read more »

No Website Left Behind

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Is your website fresh? One of my younger brothers in college recently said this in a conversation,”When you’re fresh, you look younger.” (Thankfully, he wasn’t referring to me personally.) But it struck me that he’s right. When we keep up with our appearance with clean, in style clothing or a recent haircut, we look current,… Read more »

What are you saying “No” to?

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Today is going to be a wee bit different. As I was searching the web(looking for inspiration of course), I asked Rick what I should write about and he said “The stock market.” Now I had to laugh because I think we are all going a little bit looney over it. The NY Post even… Read more »

More Fish In The Sea

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No, I’m not talking about a dating. (Although you could draw many parallels between dating and engaging in social media for your business…) I want to draw attention to other online resources to connect with your ideal client. Facebook is probably the most  recognized social media website; but there are other “seas” and there are… Read more »

Do You Remember Smokey the Bear?

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smokey bear

Smokey the Bear is the mascot for forest fire prevention on public service messages. Smokey’s message focuses how to prevent fires, not how to put them out. Social media is a proactive arena. You should be proactive in engaging  others, sharing your message and providing valuable content. A mistake that  companies often make is only… Read more »