Did you finish your niche exercises? (Creating avatars is my personal favorite) If you haven’t, be sure to finish it by next week, but you’ll still be able to move ahead through the final segment today.
This area is a bit of a pet peeve of mine. Just earlier this week, I received an email and this person’s signature had at least three different social media profiles plus their website. And every single url was different!
(This is just an example.)
I promised myself I wouldn’t rant so I’ll just breakdown some basic guidelines to Brand consistency.
- Dance to the beat of your own…drummers? If you are playful, don’t do a 180 and write a serious tone blog. Having personality and style doesn’t make you limiting; it means you know who you are. Inconsistency in this can cause your audience to distrust you.
- Zumba, Creative Writing and Marketing Whatever your unique angle/skill is, please stop trying to add to that list. (Ever heard “Jack of all trades, master of none” ? ‘Nuff said.)
- Going to cocktail hour in your swimsuit. You can be under or over “dressed” depending on the social media platform. Choose your social media profiles based on your business and your target audience. This ensures that you aren’t wasting time somewhere your audience isn’t and keeps you from looking…well, silly.
While initially it may take a few tries to find your niche, do not hop from group to group. In trying to serve everyone, you will neglect the ones who need you most. Everything your business does should be intentional and in alignment with the brand perspective you are trying to build. If you are ever unsure or even want to try something new, run it through the litmus test of: Is this my voice, is this in line with my area of expertise, is my ideal client interested and is she at this “location” ?
If you’ve enjoyed this series, would like to share your experience or just rant (maybe about my typos), we invite you to post on our Facebook page.
If something in this series struck a little too close to home, don’t worry, the ProfitGeeks are a sensitive loving bunch. Give us a ring or shoot an email and we’d be happy to chat.