Categories: Social Media

It was a rather mild winter day on December 3rd and I decided to dawn my cloak, a re-enactment piece that I scored through my local homeschool classifieds. (No, homeschoolers are not socially deprived, but yes, we’re a geeky bunch.)


Well, I thought it looked neat and my 7yr old was happy enough to snap some photos, which I uploaded to my instagram account and shared on Twitter and Facebook.

8 likes, 4 comments, 1 fav , 1378 impressions, 41 clicks later, here’s 3 Ways to Get Real Business Results With Social Media:

  1. Expose yourself: People not only take interest, but they trust others who are willing to be true to themselves, even at the risk of looking foolish. Trying to hide who you really are or what you’re interested in will not only breed inconsistency in your business image, but it will come off just plain shady.
  2. Give genuine compliments: When I review my tweets, the ones that are most retweeted and favorited are compliments. Sure there are some content tweets, but people care most about what’s in it for them. A sincere compliment is uplifting and is social validation, which are valuable to your potential client. Getting your name out there by giving genuine recognition is pretty honorable…better than just blasts of your content, in my opinion.
  3. Ask non-business related questions: Your audience isn’t thick; They can tell when they’re being treated as marketing guinea pigs. It’s okay to ask questions that will help you be smarter in business, but be sure to balance it with agenda-free inquires that help you learn more about your lead base as individual people.

Truth breeds trust. And trust(following know and like) is the final step to someone deciding to work with you or not. Show your audience they can trust you are who you say you are, that your word is valuable and that you value their relationship beyond price tags.
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